May 5, 2018.

Childish Gambino’s This is America video broke the Internet.

We launched a collaborative/interactive video tool in which people from the Internet, media, and fans could mark their findings over the original video second by second.

In just three days we collected data from more than 1000 people, blogs, and social media comments.

Tech approach: I used an educative online tool by a university, opened the permissions to make it public and collaborative, then I loaded the video from YouTube and embedded the tool with the new settings on a landing page. Finally, I shared the link on Reddit and blogs.