How can you reject something you’ve got inside?
Today there is a lot of hatred and disregard in America towards Mexico.
But since immigration in the USA goes as far as the 1800’s, a big percentage of Mexican ascendance in the USA doesn’t even know it yet.
We created DNA Discounts: a promotion based on Americans DNA: the more Mexican they are, the more discount they get
NETFLIX / PERSONAL
Solving a crime 30 years later with Google Maps Technology and the help of more than 100.000 people around the world.
Tech approach: We used Google Maps feature “My maps”, then placed the real location of the crime and setted key spots. Then we made our map public so other people could edit it too, Finally we shared the link on Reddit and blogs.
U BY KOTEX
For a long time, women’s period has been used to justify, explain and mock their behavior,
The problem is that every time this kind of labeling occurs, it discredits what they think and feel.
We created a global action to show the world that women’s period doesn't define them, they do.
Tech approach: We created an online platform with a feature where women could make their #ITSNOTMYPERIOD statements in four simple steps and then share them on their social media profiles.
A global campaign made along with FC Barcelona to show kids around the world and their parents the importance of belonging to a team and everything they can learn through sports.
A fully functional Google Chrome Plug-in that replace porn websites with random content that invites people to use Internet in a smarter way.
Tech approach: I coded this project myself using code repositories from GitHub, then I compiled it and uploaded it to the Google Store using my developer account.
A campaign to show parents that sport is a great life teacher for their kids.
This campaign was a NESTLE® best practice globally and was aired in more than 10 countries in Asia and Latin America.
SPOTIFY / PERSONAL
A handmade gangsta nativity set featuring the most famous rappers ever.
We rewrote the Christmas legend and put it in a website that streamed Rap Christmas songs 24/7 from Spotify during the 2017 holidays.
Starred by: Snoop Dog, Notorious BIG, 2Pac, Eminem, Beyoncé, Flavor Flav, Eazy-E and Jay-Z.
Tech approach: We created a single landing page with images and texts, then embedded an Spotify Playlist on autoplay mode on the background of the site to set the audio stream.
The playlist was curated by us and had nearly 16 hours of continuous Xmas Hip-Hop music.
A handmade product inspired by pop culture heroes that promise to protect webcams and take care of people's privacy in a cool way.
Thanks to the good Mr. T and Hulk Hogan, computer users will have far fewer worries.
May 5, 2018.
Childish Gambino’s This is America video broke the Internet.
We launched a collaborative/interactive video tool in which people from Internet, media and fans could mark their findings over the original video second by second.
In just three days we collected data from more than 1000 people, blogs and social media comments.
Tech approach: I used an educative online tool by a university, opened the permissions to make it public and collaborative, then I loaded the video from YouTube and embedded the tool with the new settings on a landing page. Finally I shared the link on Reddit and blogs.
No champion can win alone, no champion loses alone.
We made this campaign to say to kids in Latin America that they are not alone, that they have the help of their families and MILO®’s energy to accomplish everything they want no matter what, not even through hard times .
BR Ice Cream birthday cakes are so good that kids won’t need anybody to push their faces in.